Framework Invest Seminar Study 
Both Sides of the Table
JUNE 13, 2013
I’m going to set up the framework today and in future posts I’ll drill down into each area. But you can’t count on this so you must create your own compelling events and the only way I know how is a business case / return-on-investment (ROI) study. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event.
Both Sides of the Table
JANUARY 12, 2014
The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. The fees generated from speaking engagements and consulting can be worth several times the investment of getting your book on a best seller list. So What is This Underbelly of Which You Speak?
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