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Framework

Invest

Seminar

Why Your Startup Needs a Sales Methodology

Both Sides of the Table

JUNE 13, 2013

I’m going to set up the framework today and in future posts I’ll drill down into each area. But you can’t count on this so you must create your own compelling events and the only way I know how is a business case / return-on-investment (ROI) study. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event.

Sales

Sales Startup Resource Customer

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak? So, yes, you can buy a best seller. Why would somebody do this?

Marketing

Marketing Startup SEM SEO

Why Your Startup Needs a Sales Methodology

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

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