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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I’m going to set up the framework today and in future posts I’ll drill down into each area. If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. We called our methodology PUCCKA. Key Players.

Sales 393
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak?

Marketing 379