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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I’m going to set up the framework today and in future posts I’ll drill down into each area. This article originally appeared on Inc.com. This is a very important to do when you first start a company. Unique Selling Proposition.

Sales 393
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. So What is This Underbelly of Which You Speak?

Marketing 379