Both Sides of the Table
JUNE 9, 2013
The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat.
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework.
Both Sides of the Table
SEPTEMBER 17, 2017
My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. Our social graphs are locked in Facebook, Twitter and Snapchat. I think of this as more of a 101 primer for those who want to develop their own framework for thinking about the topic.
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