Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. business entrepreneur funding marketing budget mission startup'

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). But don’t let this information get out into the general press and don’t market more than a few months out. You’re reading their press releases or blog posts. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content).

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content).

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. short answer: very, very rarely. But it does happen.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285