Earned Media: What is it & how can it benefit or harm your brand?
From the Venture Trenches
APRIL 1, 2013
Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. A 30 second “paid media” ad on the Super Bowl cost $3.8 No Problem….You
45 
Let's personalize your content