Both Sides of the Table

FEBRUARY 7, 2013

For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it. “No choice at all!” He was seeking $500k.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 26, 2016

If you acquire 10 customers a month at $100 per customer and this scales to 100 customers at the same price you may make assumptions about 1,000 customers that don’t hold. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. That is what finances rapid growth.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. He said it was better than the Yellow Pages because he would provide pricing transparency. They were a juggernaut and Google was a small company.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MAY 15, 2010

Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. This is unintentional and inevitable.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285