Google Paid Search Sales Technical Review 
Jason Nazar
MAY 1, 2016
For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5).
Jason Nazar
NOVEMBER 1, 2015
For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5).
InfoChachkie
DECEMBER 2, 2009
Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.
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