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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages. READ MORE>>.

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How ChowNow Delivers Mobile Orders For Restaurants, With Christopher Webb

socalTECH

We spoke with Christopher Webb, the firm's CEO, to hear about how ChowNow's goal is to make mobile, social orders something any restaurant can afford and implement--and how a new $3M funding round from GRP Partners, Double M Capital, Daher Capital, Karlin Ventures, and Velos Partners is helping it to deliver on its mission.

Mobile 197
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming. Read more: VentureWire (requires login) , Mahalo Profile Page.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. It creates free innovation on your platform that drives user growth and engagement.

Ideas 286
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TechZulu Live from StartupDemo

Tech Zulu Event

For those of you who may not know about StartupDemo, it is an event that TechZulu and Schmoozd have partnered up to bring you some of the hottest startups around. StartupDemo is an opportunity for early stage startups to showcase their new products and/or services. Mark Suster , GRP Partners. Adrenaline Fueled Angel.