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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. Early evidence is good.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. So what do we mean by in-stream advertising?

Ideas 286
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Guide to the LA Startup Community

SoCal Delicious

Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. The CitizenNet platform helps you measure, analyze, and automate social media marketing and engagement. Mediacode was sold to Yahoo.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005). startup scene so hot. What makes L.A.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

You have huge hiring volume coming from the new growth firms (Twitter, Zynga, Facebook) and huge retention battles & hiring from Google, Apple, Cisco, Yahoo!, You don’t have the founders of eBay, LinkedIn, Salesforce.com and Yahoo! That sets us up nicely for the next phase of the web. eBay and others. Get over it.