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Ad.ly, Diversifying From Twitter, Looks To Facebook

socalTECH

said its advertisers now include firms such as Microsoft, Sony, Toyota, American Airlines, Coca-Cola, and NBC, and that it has more than 70,000 influencers using its services to place brand promotions and micro-endorsements into the various social networking services it supports. READ MORE>>.

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Want to Start a Technology Company in LA?

Both Sides of the Table

Never say never – GRP Partners is actually looking very closely at a company in its A round that is raising a large sum of money. my firm, GRP Partners, was an investor). Scott Painter , founder of CarsDirect has created two new generation LA startups (Zag and TrueCar, both backed by GRP Partners).

Company 290
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. Social networks continue to drive conversion of marketers. Not necessarily in the shopping mindset.

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Top 29 Startup Posts May 2010

SoCal CTO

While Google fights on the edges, Amazon is attacking their core - Chris Dixon , May 22, 2010 Google is fighting battles on almost every front: social networking, mobile operating systems, web browsers, office apps, and so on. First off the two prezis and then the case study material (i used ERPLY as inspiration).

Startup 248
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Guide to the LA Startup Community

SoCal Delicious

MySpace is one of the world’s largest social networks, with about 125 million users. Mark Suster – GRP Partners Mark joined GRP Partners in 2007 after having worked with GRP for nearly 8 years as a two-time entrepreneur.

Guide 42
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. Bring your products to your Customers, their social network and their influencers with DoTogether Hosted Facebook Applications.