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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

If I can help you avoid some of my first-time mistakes it would be a victory. Most people totally advise against stealth. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. It also helps to keep down issues with crowds getting too big, too early.

Marketing 380
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Better Business Bureau? For who?

Eric Greenspan

Your BBB has formed a strategic alliance to help save you money in your everyday costs starting immediately. I have been asked by your Better Business Bureau to help accredited businesses like you keep more of the money you earn. Remember that incomplete or inaccurate information can affect your company’s rating.

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post.

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Roping in the Legal Eagles

InfoChachkie

Working with startup lawyers also minimizes the risk of losing control of your adVenture, as they can help you avoid common fundraising and investor pitfalls. In addition, such an arrangement will further cement your lawyer’s incentive to help you succeed. This will allow you to defer a portion of your of up-front legal costs.

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Think about Performance Before Building a Web Application

TechEmpower

Often this situation is characterized as a “good problem to have” until you’re the technical person who needs to solve the problem—and quickly. Well, there are a number of technical reasons for applications suffering performance issues. User experience is suffering and it’s the worst possible time with the product taking off.

Web 200
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Most Common Early Start-up Mistakes

Both Sides of the Table

If you live somewhere where this is the case you’re better off discussing with your employer that you may from time-to-time work on private projects outside of work hours and you want their clearance in writing that this is OK. You can probably get loads of information on Legal Zoom also. Register a company.

Startup 365