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How Chippmunk Hopes To Use UX To Rise Above The Coupon Crowd

socalTECH

The online coupon search industry is very crowded, with dozens of sites, players large and small, and is a very confusing landscape for consumers. One local startup, Chippmunk (www.chippmunk.com), hopes so, and believes that focusing on user interface design will help it win over its competitors. What is Chippmunk?

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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

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