socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

SEPTEMBER 18, 2015

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. OpenX said that Townhall, which provides conservative news, has more than 17 million monthly unique visitors.

OpenX 100

OpenX Media News Advertising 100

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

JULY 16, 2013

One of those high profile neighborhoods here is Pasadena, home of Idealab, Caltech, OpenX, and many other high tech companies and institutions. That includes events and activities helping to connect inventors, scientists, and reachers, and encourage them to look more horizontally, and less vertically. Andy Wilson: Great question.

Pasadena 242

Pasadena Santa Monica CalTech Technical Review 242

socalTECH

APRIL 1, 2010

We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. I've been in the ad network business, helping Adconian, and know the web site publishing world. That may seem very simple, but those tools are not there today.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JUNE 12, 2010

Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). Current round: $31.0mm in Series C by Insight Venture Partners (Jeff Lieberman). Read more: TechCrunch.

Venture Capital 217

Venture Capital Capital Metrics Competition 217