The Demographics Of New Venture Founders Are Changing
Startup Professionals Musings
OCTOBER 25, 2021
In fact, according to the latest trend data and press reports , these Baby Boomers have grown yearly to 41 percent of small business owners, second only to Gen-X, at 44 percent. Many Boomers have the purchasing power and become enthusiastic early adopters who help lead the way. They are becoming the new early adopters.
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