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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. This post looks at the implementation details of HTML 5 video. Great stuff.

Pricing 150
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Cojoin | Data Integration

Tech Zulu Event

We will be releasing actual mobile apps down the road, but right now we have device-friendly HTML 5 web applications. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. Tablet and mobile are a huge part of that. Tell us how you got the name?

Startup 85
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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

SoCal Delicious

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Once you create a small list of these queries, then you can start to formalize the ideas into specific metrics that you track daily. Aggregate metrics. Still metrics about traffic are not leads.

Startup 29