Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? The tools and measurements are the same for both.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92