YP Launches New Organic SEO Service
socalTECH
JUNE 7, 2017
According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the yellowpages.com site.
Idealab Marketing Organic Search Technology 
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Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.
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