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Interview with Gordon Gould, SmartyPants Vitamins

socalTECH

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. He thought, “This way any product you launch you can talk instantly with and get feedback from customers.&# Cars Direct / Internet Brands.

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Interview with Fouad ElNaggar, Redpoint Ventures

socalTECH

We've been quite active, and have had a bunch of acquisitions lately -- including Internet Brands and MySpace -- a total of over 2 billion in acquisition in Southern California. We can also write checks as large as $35M out of the Omega Fund. What areas you personally are looking at right now?

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