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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Affiliates invest the up-front marketing expenses required to attract customers.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

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