Real Startups Never, Ever Discount Their Prices
InfoChachkie
APRIL 13, 2015
This point is nicely illustrated by Albert Oaten, VP Market Development at SecureDocs. Instead of guessing what the competitor''s discounted price might be, I looked at our client''s total cost of ownership for each service. When I was at Citrix, we pitched a Fortune 100 company as our first multimillion dollar deal.
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