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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

A key deal not only helps you raise venture capital but it can help attract employees, garner press attention, help with product focus & importantly drive customer adoption and/or revenue. They can then direct staff, allocate budgets, talk to the press, connect you with politicians and attend events. Seattle has its patrons.

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The Long-Term Value of Loyalty

Both Sides of the Table

No rule is ever absolute no matter how it sounds when one writes a blog. But in these years I learned how to sell software – necessity is the mother of all invention. I learned how to get press coverage when we were no longer “hot.&# I learned how to manage costs effectively. I never built Google.

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