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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Thought not. PR is not order-taking.

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10 Ways To Get Tagged As High-Potential In A Startup

Startup Professionals Musings

You can’t outsource that one. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers. Very few people are willing and able to take on any challenge, and make it work.

Startup 125
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Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. It also facilitates determining your proper product and market fit before your startup is under a white-hot media spotlight. Moderate persistent can be purchased, but passion can never be outsourced.

Marketing 247
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10 Tips For Rising Above The Crowd In Your Business

Startup Professionals Musings

You can’t outsource that one. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers. Very few people are willing and able to take on any challenge, and make it work.

Tips 100
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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

For those who may be living under a rock and have no idea what SXSWi is, its five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Scaling thru Outsourcing. Journalism: How to Talk to Your Audience Again. Funding: The New Indie: BONA FIDE film.

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10 Ways To Learn At a Startup To Be An Entrepreneur

Startup Professionals Musings

You can’t outsource that one. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers. Very few people are willing and able to take on any challenge, and make it work.

Startup 103
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10 Habits That Will Get You Promoted In Any Business

Startup Professionals Musings

You can’t outsource that one. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers. Very few people are willing and able to take on any challenge, and make it work.

Startup 58