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Liquid Grids Gets Series A For Healthcare Marketing

socalTECH

According to Liquid Grids, the funding was led by Miramar Ditial Ventures. Liquid Grids is headed by Malcolm Bohm, and says it analyzes healthcare social media and helps identify "disease-specific personas" which it uses to shape multi channel advertising campaigns. Size of the round was not announced. READ MORE>>.

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Brand Affinity Technologies Gets $20M

socalTECH

The round was led by Miramar Venture Partners, and also included prior investors Newport Coast Investments, RimLight Capital, Fulcrum Venture Capital, and ad pepper media International. BAT operates a celebrity endorsement and marketing firm. The two also founded AdForce (sold to CMGi) and 2CAN Media (sold to CMGi).

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How Frost Venture Partners Is Incubating The Big Data Future

socalTECH

Clearly, globally, data is coming out of the explosion of cloud, mobile, social media, and healthcare areas. There's not many people on the market with those skills. What we'll then do, is we'll take that idea, and do lots of market validation. Why is Big Data taking off, and why the interest in this area? It's just exploding.

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