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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. Getting customer attention often takes more innovation today than solving the tough technical problems.

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Interview with Julie Novack, PartySlate

socalTECH

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. He and I connected, and walked through PartySlate and what we were doing, and he immediately said he wanted to invest and become an advisor to the company.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. The company has since gone public, and is still a market leader.