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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle.

article thumbnail

UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle.