UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos
InfoChachkie
NOVEMBER 9, 2010
In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle.
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