Marketing Outsource Pricing IP 
InfoChachkie
MAY 19, 2011
Agree to Bundling Without a Minimum Price. Although necessary, “stepping stone” approach of initially utilizing smaller VARs to enter new geographic markets can become problematic as your business grows, because large VARs often demand uncontested, broad, multi-country coverage. Forgo Change of Control or Agree to a ROFO or ROFR.
Both Sides of the Table
DECEMBER 13, 2010
He taught me, amongst other things, the benefit of “ top down thinking &# that changed the way I analyzed markets, companies and people. We worked together at Andersen Consulting between 1996-99 when the markets were booming. See, Mark, in a booming market you can never tell the winners from the losers.
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SoCal CTO
JANUARY 5, 2011
Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. - . - 500 Hats , February 1, 2010 When to Use Facebook Connect – Twitter Oauth – Google Friend Connect for Authentication? First Principles.
socalTECH
NOVEMBER 13, 2012
This is one of those services that when you create a new company, it makes sense to outsource things. For $79, you get 100,000 emails, and you're able to control your own IP address. Controlling your IP address is a big deal. That why we offer a price point where you own your own IP address, and you can control your own destiny.
InfoChachkie
MAY 16, 2011
Rationale: My idea is so mind-blowingly fantastic that I must immediately spend a small fortune to protect it before I perform any market validation. Once you prove that a substantial, addressible market segment is willing to pay a price for your solution that exceeds your costs, you can consider a licensing strategy.
Both Sides of the Table
APRIL 25, 2011
You own the IP you create. Services for services sake - The type of business that is generally shunned in Silicon Valley is the “pure services&# business like consulting, system integration, value-added resellers (VARs), customer support businesses, outsourcing companies, etc. This is a huge mistake.
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