socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

SEPTEMBER 30, 2009

The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies. Let's start with an overview of the fund. Brian Garrett: We started Crosscut Ventures about a year ago. What do you invest in? We closed our fund in August of 2008.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. We can up with the initial idea of a standardized, effectiveness and scoring system--just like a FICO score for credit, or the SAT for college admittance, or the Robert Parker score for wine. Tell us a bit about your company? Why haven't people done this in the past?

Advertising 100

Advertising Palomar Startup Customer 100

Both Sides of the Table

JUNE 23, 2015

Today is a huge validation for Crosscut and continued faith that LPs that any national VC would covet are placing on the LA market and two great institutions – The James Irvine Foundation and Top Tier Capital – have underscored this by backing Crosscut. LA has grown up a lot over the past 5 years. But that was so 2008.

News 150

News Funding Venture Capital Dollar Shave Club 150