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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. Some might say that Elon Musk epitomizes this category. The Opportunist is the speculative part of the entrepreneur in all of us.

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7 Secrets To Positioning Competition For Constituents

Startup Professionals Musings

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Position your solution in the world market.

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7 Positive Ways To Highlight Your Competitive Clout

Startup Professionals Musings

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements to their own team, to investors, and even to customers. As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition. Position your solution in the world market.

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Products vs Services – Critical Success Factors

Startup Professionals Musings

Many writers have outlined the critical success factors for product companies, like sell every unit at a profit, patent the design, and continuous product improvement. The distinction between product companies and services companies is easy to see. Scaling services means cloning yourself. Networking and relationships.

Product 91
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Ten High Risk Drivers Every Entrepreneur Faces

Startup Professionals Musings

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. Here is my own priority list of key risk drivers that every entrepreneur and every investor should evaluate and minimize in starting a business: Team experience and depth risk. Financial risk.

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7 Reasons To Think Positively About Competition

Startup Professionals Musings

Most entrepreneurs spend far too much time thinking negatively about competitors, and can’t resist making derogatory statements about them to their own team, investors and even to customers. As an investor, I always listen carefully to what an entrepreneur says, and does not say, about competition.