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I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.
In my years of advising startups, and also as an occasional angel investor, I still recommend this set of best practices to prepare you for platform applications: Formalize a business entity immediately. Prepare a slide deck to highlight product and business. Pick a platform that fits your business model or industry.
From visualization to conception, and actually taking the product to market, a company usually takes about 1-2 years to create. The team needed would consist of at least 1 non-technical business person (me) and 2 or more technical people—designer and developer. We had exactly 54 hours! Pitch and form teams! Pivot, Pivot, Pivot!
.” “[Founders underestimate] how difficult it is to get a deal done, and how few deals get funded out of how many deals that are pitched,” said Thomas Flake , Founder and Chief Marketing Officer of bcause , and who has been on both sides of the table. It’s validating that there is a market for their idea. Know Your Stuff.
I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I think the norm in the industry is still to see Powerpoint slides and I wouldn’t hold this against anybody. Bijan is right.
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