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The 1/9/90 Rule of UGC & Why It’s OK to Have Lurkers

Both Sides of the Table

I stumbled upon the Question, “ What-is-the-motivation-behind-writing-public-reviews-and-tips-as-on-Amazon-Yelp-Foursquare-StickyBits-etc &# and took the bait. If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. Don’t.

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How to Work with Lawyers at a Startup

Both Sides of the Table

Consider it a sales & marketing expense for them. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. Feel free to also add your best tips (or traps) on working lawyers. They want to lock in future clients at an early stage.

Startup 318
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Interview with Lynda Weinman and Bruce Heavin, Lynda.com

socalTECH

Not too many people are aware of the success and story of Lynda.com (www.lynda.com), started by Lynda Weinman and Bruce Heavin , and how the firm's now grown to a double-digit, multimillion dollar business which is known as THE source for online training on such things as web design, graphics software, animation, video editing, and much more.

Startup 242
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Interview with Ilya Pozin, Cofounder of Pluto TV

socalTECH

We caught up with Pluto TV's co-founder and Chief Growth Officer, Ilya Pozin , to hear about how the company started, and its path to acquisitionas well as to get some tips on startup success. I started a web design company, and ended up going to college in Florida, but kept on running the company on the side.

Startup 124
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The Startup Guide To SXSW Panel Picking

Tech Zulu Event

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69
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Top 30 Startup Posts for July 2010

SoCal CTO

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. 10 Blogging Tips. Here’s why.

Startup 217