The 1/9/90 Rule of UGC & Why It’s OK to Have Lurkers
Both Sides of the Table
AUGUST 24, 2010
I wrote the following answer: “I have always believed that UGC (user generated content) website users fall into three categories that follow the 1/9/90 rule. If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. Don’t. Then two things happened.
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