This Week in VC – Scott Painter, CEO of Zag & TrueCar
Both Sides of the Table
JULY 1, 2010
The consumer product they’ve created is called TrueCar. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Competitors: Google (Invite Media) , MediaMath , X+1. Includes 70,000 apps for all major mobile OS platforms, including Apple’s.
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