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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

They certainly struggle to find mentors as there is nothing more frustrating than trying to help a company who is afraid to tell you anything. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. They come and go.

Marketing 380
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This is How Startups “Level Up” After Raising Money

Both Sides of the Table

If you’re an early investor like I am that often means writing the first $2-3 million check into a business that previously had either survived on fumes or on a $500,000 angel round. If it’s an enterprise software company you can no longer rely on tacit knowledge to win sales campaigns. But at what cost?

Startup 381
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Get connected to the right mentors and your business may catapult to the next level. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? Big thank you to Darius Vasefi , of EyeOnJewels for the write up. The answer? Something so simple.