socalTECH

MARCH 20, 2015

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. READ MORE>>.

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Content Redpoint Study Santa Monica 100

Both Sides of the Table

SEPTEMBER 15, 2022

But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics. So we largely sat out fundings of NFTs or other areas where we didn’t feel like we were the expert or where the valuation metrics weren’t in line with our funding goals. How Does the Industry Really Work?

Venture Capital 416

Venture Capital Marketing Technical Review Seed Funding 416

socalTECH

JANUARY 24, 2011

Me and my co-founder went through the Founder's Institute here, while we were still in our day jobs, and one of the markets we studied was the huge, out-of-home advertising market. In that market, there are literally no ROI metrics. The best metrics are estimated impressions. READ MORE>>.

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Startup West Hollywood Metrics Entertainment 220