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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.
Brian Garrett: It's analytics, it's delivery platforms, it's optimization of technology facilitating compression to delivery of video. We spent six plus years at a local firm, Palomar Ventures, doing Series A and Series B investments. They've got some nice metrics behind them. What do you mean by infrastructure?
Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. I always yearned for better metrics to allow our customers to make better decisions. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. I also worked at BBDO.
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