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6 Tips for Building Relationships with Journalists

Both Sides of the Table

. - Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage.

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Is WebEx “Dead Man Walking?”

Both Sides of the Table

Dig deeper and you see that they do: project management (like 37 Signals), share and store files online (like DropBox and Box.net), create and edit documents online (like Google Docs & Zoho), Wikis (like SocialText) and Discussions (like Yammer). I’m writing this post from Shanghai. And we had full screen video.

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Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

But the cloud-based stuff that we use every day as consumers (websites, Twitter, Facebook, Zynga) or as businesses (dropbox, gmail, Yammer, GoToMeeting) all rely on business logic created by application companies. I have talked in the past about other layers that are emerging particularly in social networking and mobile applications.

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