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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek. Upgrades and troubleshooting can normally be provided over the network, as well. I wish it was that easy. Infrastructure as a Service (IaaS).

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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

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5 Competitive Drivers Which Limit Your Growth Ability

Startup Professionals Musings

You are never the only alternative, hopefully just the best, in price, utility, and satisfaction. These elements are referred to as “barriers to exit.” All startups need to remember their core competences, business model, or network, which are the factors that allow them to maintain a competitive advantage.

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5 Recommendations Before Funding An Appealing Startup

Startup Professionals Musings

Ask for references, and call or visit previous “successes” of the company to verify experience and satisfaction. Unfortunately, in the startup and investment business, we are trained to rely on networking, connections, and professional integrity for many decisions. Avoid “insider deals.” Amount of assets managed? Another method?

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. These events are also opportunities to get a better handle on customer requirements, as well as measure your customer satisfaction and market trends. Reach out to reward online influencers and advocates.

Marketing 119
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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd. The result is that over 60% of online shoppers are brand loyal due to other online satisfaction data.

Customer 122
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5 Factors Which Define The Scope Of Your Competition

Startup Professionals Musings

You are never the only alternative, hopefully just the best, in price, utility, and satisfaction. These elements are referred to as “barriers to exit.” All startups need to remember their core competences, business model, or network, which are the factors that allow them to maintain a competitive advantage.