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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News. Similar to their prior guerilla-marketing stunt, their April Fool''s Day posting topped Hacker News. If it doesn’t come easily, don’t force it.".

Customer 153
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. For less than $10,000, we became the talk of the show and closed several new clients directly attributable to our faux monks. By: Seth Epstein.

Marketing 230
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Don’t Let Your Startup O.D. On Cash

InfoChachkie

A mistaken assumption can result in a crash landing, and the pilot’s grieving family on the 11:00 news. If there happens to be a gas station along the way where you can fill up for a reasonable price, great. Sound counterintuitive? Cash is the fuel in your startup’s tank. You won’t reach your destination without enough of it.

Startup 100