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You Need Customer Loyalty, Not Just Satisfaction

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. I think these tough economic times and social networks have re-awakened consumers to the fact that there is more to a business transaction than price. Educate your customers on your business. Marty Zwilling.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. I think these tough economic times and social networks have re-awakened consumers to the fact that there is more to a business transaction than price. Educate your customers on your business.

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