Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Popular keywords have higher costs.
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