Startups Stick with Organic vs Paid Search Results
Startup Professionals Musings
MARCH 23, 2013
For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Cost per action (CPA). Popular keywords have higher costs.
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