article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. I know these particular companies well, as I am an investor in some of them and an ardent fan of the rest. and Overture Services.

Content 171
article thumbnail

Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.

Startup 113
article thumbnail

Ten of Southern California's Top Software Companies

SoCal Delicious

Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Rightscale is developing the software to do all of that, allowing companies to rapidly scale their cloud. deployments, with many well known customers relying on the company's tools. Jason Lehmbeck, the.