Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. If you are early in a platform (Zynga to Facebook, AngryBirds to iOS, Maker Studios to YouTube) you catch a major marketing wave where acquiring customers and growing revenue is exponential.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive. And so forth. Today awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307