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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Final example.

Marketing 389
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. really understand it.

Blogging 301
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Interview with Skyler Lucci, HeyTutor

socalTECH

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. We're using technology to scale, and use it to be super-efficient, but we're also never going to be entirely hands-off.

Startup 113
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Back to regular writing this week so check back in. They had a great team and interesting technologies. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30). It is important to leverage the fastest growing platforms but anticipate changing terms of service. 40:30 –41:30).

Capital 265
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Start With a Business Blog as Your Website

Startup Professionals Musings

The challenge, as with all new technologies, is to present it effectively, and avoid wasted effort and expensive mistakes. Several free blog platforms, like Wordpress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. An informal writing style is generally recommended.

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Interview with Milo Sindell, Knowledge Genie

socalTECH

Milo Sindell: Knowledge Genie is a software platform that anybody can use to capture, package, and publish what they know into an interactive online software application. Our online publishing platform allows users to monetize and share what they know. What is the idea behind Knowledge Genie? How did the company start?

Geni 100
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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Writing specialists. Information specialists.