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The Changing Venture Landscape

Both Sides of the Table

On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. That used to be called A-round investing.

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

In this post I advocate taking a harder stand on where your product or solution differentiates in the market – even if it means you lose some deals as a result. You might look at higher quality / higher price solutions like BMW or Mercedes or you try to see if you can find a bargain with the similar features like a Kia.

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