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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. However, he stopped in his tracks when he learned that the engineers had only created a single product, rather than a family of graphics cards. We repackaged them and branded them as different products.

Marketing 271
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid.

Marketing 239
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. Her background is in event planning and community based projects like LA Guerrilla Gardening and LA Field Day. Matt McKinney is the Founder of TiesForCharity.com, a trendy tie company that donates a percentage of each tie sale to unique charities. Our Best Interviews Via Email: Monthly.