Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics
InfoChachkie
NOVEMBER 5, 2012
After repositioning the company as a developer of high-end, premium products, Steve was excited to execute a marketing campaign. However, he stopped in his tracks when he learned that the engineers had only created a single product, rather than a family of graphics cards. We repackaged them and branded them as different products.
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