Both Sides of the Table

NOVEMBER 9, 2012

Later today I’m presenting at the annual Rincon Ventures Summit in Santa Barbara. Being a radar screen of a buyer helps. You need to understand motives of buyer (talent, product, revenue, strategic purchase) and where you fit in. Startup Exits: A Primer from msuster. People who tell you otherwise are wrong.

Startup 323

Startup Technology Venture Capital Santa Barbara 323

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. That allows marketers to drive a significant increase in sales, and a reduction in cost on the back end. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).

Sales 150

Sales SaaS Startup Venture Capital 150