Frank Addante

JUNE 19, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. For me, this test also serves as a strategic guideline for almost everything I do: - business plans - investor pitches - sales pitches - marketing messaging - product management - press/media calls - etc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

NOVEMBER 16, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I always tell sales reps that were not there to talk about -our- business, were there to talk about -their- business. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

MARCH 12, 2007

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Of all of my companies, communication was probably the strongest at L90, even though the engineering and design team were completely separated from sales, marketing, business development and customer service.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

MARCH 26, 2007

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It turned out to be a catapult for the company, and sales have been booming since then. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Within weeks, we shortened our sales cycle. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

OCTOBER 31, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. It will help your company stay focused, it will build confidence in your entire organization (especially your sales/marketing team) and most importantly, your customers/users will think to go to you first.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

JUNE 13, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Whether it be product development, marketing, sales, negotiating or raising capital, I find myself trying harder to not get bogged down with unnecessary details. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Outsource Development Product Advertising 40